Digital: Ex Post

February 02, 2005

Fake Ad Creators Issue an Apology

The New York Times > Business > Media & Advertising > Fake Ad Creators Issue an Apology: "The creators of a fake advertisement for the Volkswagen Polo car that circulated on the Internet have apologized and promised not to repeat it, Volkswagen said on Monday.

The so-called viral ad, which was not authorized by Volkswagen or its advertising agencies, shows a suicide bomber detonating his explosives in a Polo parked outside a busy cafe, only to have the car absorb the blast.

The 20-second advertisement ends with the Volkswagen logo and the Polo's actual advertising motto: Small but Tough."

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