Digital: Ex Post

March 16, 2005

New Dr. Who Leaked on Purpose?

Wired News: New Dr. Who Leaked on Purpose?: "The pilot episode of the BBC's highly anticipated new Doctor Who series may have been intentionally leaked onto file-sharing networks to generate buzz, a source who instructed the network on viral advertising told Wired News.

Earlier this month, the 45-minute premiere episode, entitled 'Rose,' showed up on BitTorrent. The appearance of the episode generated a flood of discussion in online forums, blogs and the mainstream media. As a result, interest in the show, which debuts March 26 on BBC One, has skyrocketed."

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