Digital: Ex Post

March 21, 2005

The scoop on the Super Shuffle

The scoop on the Super Shuffle - Engadget - "LuxPro had a USB 2.0 based music player architecture already in development, when Apple launched the shuffle, in January. The guys at LuxPro hatched a plan to leverage the media attention created by Apple to their advantage. They are a contract manufacturer, making their living by selling their circuitry, put into enclosures designed by U.S. or European branded resellers. So, they saw this advanture as a wonderful way to swing the world’s spotlight in their direction for a few days."


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