Digital: Ex Post

May 25, 2005

Grocery Store Wars | Join the Organic Rebellion

Grocery Store Wars | Join the Organic Rebellion"Store Wars is the latest outreach effort of OTA to educate consumers about the many benefits of
organic products. By spoofing a pop culture phenomenon like Star Wars, OTA hopes to attract a new
generation of organic consumers, especially “Gen Xers” who grew up loving Luke, Leia and Han, and
are now increasingly concerned about making healthy food choices for their families."


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