Digital: Ex Post

May 10, 2005

What Every Good Marketer Knows

Seth's Blog: What Every Good Marketer Knows: "# Anticipated, personal and relevant advertising always does better than unsolicited junk.

# Making promises and keeping them is a great way to build a brand.

# Your best customers are worth far more than your average customers.

# Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.

# Marketing begins before the product is created.

# Advertising is just a symptom, a tactic. Marketing is about far more than that.

# Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency."

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