Digital: Ex Post

July 22, 2005

Ajax May Undermine Web Advertising, Analytics Models

Ajax May Undermine Web Advertising, Analytics Models ยท MarketingVOX: "'If sites track traffic and sell ads based on pageview impressions, everything changes when users start interacting with the site and making multiple changes without ever refreshing a page. Does all of that count as a single page view? Or do we need to count clicks, or use a stopwatch to time how long they spend on each 'page'?' Paul writes."

0 Comments:

Post a Comment

<< Home